2016 We Run Rome

Pic2Go Activity Highlights

  • Event date: 31-December-2016
  • We Run Rome 2016 was the 6th edition of the iconic Nike-sponsored race, with a breathtaking route allowing the 5K and 10K runners to admire some of the most important Roman monuments
  • For the first time all participants were invited to get their photos posted directly to their Facebook profiles.
  • The activation was powered by Pic2Go Italy.
  • 2,400 participants posted their (branded) photos to Facebook, courtesy of Hello bank Italia

Social Media Impact

  • 1.9 million Facebook Impressions!
  • 77,000 Facebook Likes
  • 3,850 Facebook comments
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